The new global partnership will provide all WPP operating companies with streamlined access to eMarketer’s global database of digital marketing research data.
JWT and Cohn & Wolfe join WPP Data Alliance in 2014.
Millward Brown Digital predicts a dozen trends for 2014 including the power of big data predictions to enhance media effectiveness.
For most organizations, getting started with big data means taking baby steps. Burson-Marsteller’s Director of Analytics Products Luke Peterson tells us why organizational buy-in from leadership a critical first step.
Peter Daboll, CEO of Ace Metrix, describes the difference between big data and big research. He notes the complexity in the space, but outlines five ways big data wins over research. Ace Metrix, in which WPP has a stake, has played a significant role in providing value to WPP clients with its approach to measuring the creative effectiveness of in-market television and video advertising.
On Wednesday nearly 100 data savvy people from across WPP came together to learn about cool new things happening with data and to connect with each other at The Data Alliance’s first Data DateNight.
We might be headed for a mobile technology “Big Bang”. Our technology-packed mobile computers could soon reach critical mass, exploding into multiple personal and non-personal devices and transform our understanding of the word mobile….device to data.
From new gatekeepers to where we will be in five years, WPP Digital CEO Mark Read discusses digital and its opportunities in his keynote speech for ad:tech London. Click to watch.
John Bell, Global Managing Director for Social@Ogilvy talks big data and the future of marketing. He points out that new methods of crunching ‘Vast Data Sources’ to reveal meaning will give us the ability to understand our customers and prospects as individuals.
As part of its refocus in 2013-2014, The Data Alliance is working to enhance access to data across WPP. Part of this effort, mentioned below in WPP’s publication The Wire highlights Data Alliance efforts work with operating companies to centralize data.