WPP’s Data Alliance Inks Global Partnership with GlobalWebIndex
Deal streamlines access to digital consumer data with preferred partner benefits
Data Alliance and GlobalWebIndex are excited to announce a global partnership to streamline access to rich digital consumer data for WPP companies. GWI runs a 200,0000 person digital consumer market research study covering 34 markets. This data infusion can help WPP marketers make better decisions and provide insights that will ultimately benefit clients across the Group.
The new partnership enables on-demand access to GWI’s full suite of data and insights solutions for all WPP employees and operating companies, automates the signup process, and allows for deeper and more consistent integration of GWI data into all aspects of client work.
WPP employees can learn more about the partnership, sign up for free reports or subscribe with WPP preferred pricing at http://insight.globalwebindex.net/wpp.
GWI will also host a webinar on June 3 at 11am EST with details to be shared shortly.