WPP’s Data Alliance Expands Into Indonesia

Optimizing global and localized data sources in social, e-commerce and mobile for multi-channel marketing in Indonesia

By: The Data Alliance

data_alliance_1041x471Jakarta, Indonesia – March 15th, 2016 – WPP’s Data Alliance is expanding into Indonesia to meet growing demand from local agencies and clients to leverage data, with a focus on social, e-commerce and mobile. Driven in part by the purchasing power of its 240 million residents, Indonesia is a Southeast Asian growth market that has attracted brands to engage existing customers and attract new audiences via traditional and digital channels.

Based in Jakarta, Data Alliance Indonesia will draw upon WPP’s global expertise accessing and infusing global and local data sources in interesting ways, while ensuring a localized market specific approach to data-driven marketing across channels. Indonesia is the fourth major market to launch WPP’s Data Alliance, following India, Sub-Saharan Africa, and North America.

In what started as a collaborative central forum between GroupM, Kantar, Wunderman, and WPP Digital, WPP’s Data Alliance is focused on creating unique, value-add data partnerships benefiting WPP operating companies. As demand for data increases and use cases expand, additional WPP specialists have joined WPP’s Data Alliance inclusive of JWT, Geometry, Ogilvy, Grey, and Hill + Knowlton among others. This geographic expansion into Indonesia is strategically aligned with WPP’s overall ‘horizontality’ strategy for data, technology, and content.

WPP’s Data Alliance Indonesia chapter is being championed by GroupM’s Mindshare, MediaCom, Maxus, and MEC, Kantar Worldpanel, Millward Brown, and TNS, as well as OgilvyOne, Grey, JWT, and Kinetic. Data Alliance Indonesia will be led by Country Head, Wijaya Santoso who brings over 18 years of experience in mobile, technology and marketing operations and will be aligned with WPP’s Data Alliance headquarters in New York.

“Data Alliance is speaking true to our vision of ‘horizontality’,” said Ranjana Singh, WPP Indonesia and Vietnam Chairperson. “It’s about getting us to work together in a data driven market and essentially making our clients’ lives easier, especially when it comes to leveraging data assets.”

“As a market leader in Indonesia, WPP companies have the scale and ability to shape the Indonesian marketing industry by having the best-in-class data access both internally and externally,” said Wijaya Santoso, Country Head, WPP’s Data Alliance Indonesia. “I am committed to building upon this vision by bringing collaboration across all WPP groups and partners.”

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