WPP’s Data Alliance and Crossix Solutions Announce First-of-its-Kind U.S. Partnership
Agreement enables WPP companies to leverage Crossix's healthcare data and analytics platform for audience insights, media and creative planning, measurement and optimization
WPP’s Data Alliance and Crossix Solutions announced a U.S. partnership by which WPP operating companies can leverage the best-in-class suite of rich healthcare data and analytics solutions from Crossix for audience segmentation and insights, creative and media planning, campaign measurement and cross-channel optimization.
Driven by a shared commitment to innovation and the ability to leverage their respective data assets and technology in unique ways, the relationship also supports the WPP Health & Wellness strategic agenda by providing WPP companies more efficient access to healthcare data insights and solutions.
Crossix’s Distributed Data Network (DDN) technology and patented methodology connects health and non-health data, and continually drives new insights about clinicians and patients. By leveraging Crossix products and data, WPP’s agencies are uniquely positioned to expand their understanding and reach to high-value health audiences and optimize campaign performance to drive optimal health behaviors.
“This partnership uncovers meaningful human insights that help us accelerate better health outcomes,” said Destry Sulkes, MD, Chief Data Officer, WPP Health & Wellness. “Leveraging Crossix’s capabilities creates new understanding of complex patient-clinician interactions, and powers more impactful and targeted communications.”
“We are thrilled to partner with WPP companies to accelerate the growth of data-driven strategy and planning across the healthcare and media landscapes,” said Asaf Evenhaim, CEO and Co-founder, Crossix. “Our collaboration empowers WPP agencies to optimize client initiatives more efficiently, while driving unparalleled innovation across the industry.”
“Crossix provides complementary healthcare solutions, empowering WPP operating companies to provide incremental value to our clients across the advertising life cycle,” said Anas Ghazi, CEO, WPP’s Data Alliance.