Tag Archive: Kantar

  1. WPP’s Data Alliance Expands Into Indonesia

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    data_alliance_1041x471Jakarta, Indonesia – March 15th, 2016 – WPP’s Data Alliance is expanding into Indonesia to meet growing demand from local agencies and clients to leverage data, with a focus on social, e-commerce and mobile. Driven in part by the purchasing power of its 240 million residents, Indonesia is a Southeast Asian growth market that has attracted brands to engage existing customers and attract new audiences via traditional and digital channels.

    Based in Jakarta, Data Alliance Indonesia will draw upon WPP’s global expertise accessing and infusing global and local data sources in interesting ways, while ensuring a localized market specific approach to data-driven marketing across channels. Indonesia is the fourth major market to launch WPP’s Data Alliance, following India, Sub-Saharan Africa, and North America.

    In what started as a collaborative central forum between GroupM, Kantar, Wunderman, and WPP Digital, WPP’s Data Alliance is focused on creating unique, value-add data partnerships benefiting WPP operating companies. As demand for data increases and use cases expand, additional WPP specialists have joined WPP’s Data Alliance inclusive of JWT, Geometry, Ogilvy, Grey, and Hill + Knowlton among others. This geographic expansion into Indonesia is strategically aligned with WPP’s overall ‘horizontality’ strategy for data, technology, and content.

    WPP’s Data Alliance Indonesia chapter is being championed by GroupM’s Mindshare, MediaCom, Maxus, and MEC, Kantar Worldpanel, Millward Brown, and TNS, as well as OgilvyOne, Grey, JWT, and Kinetic. Data Alliance Indonesia will be led by Country Head, Wijaya Santoso who brings over 18 years of experience in mobile, technology and marketing operations and will be aligned with WPP’s Data Alliance headquarters in New York.

    “Data Alliance is speaking true to our vision of ‘horizontality’,” said Ranjana Singh, WPP Indonesia and Vietnam Chairperson. “It’s about getting us to work together in a data driven market and essentially making our clients’ lives easier, especially when it comes to leveraging data assets.”

    “As a market leader in Indonesia, WPP companies have the scale and ability to shape the Indonesian marketing industry by having the best-in-class data access both internally and externally,” said Wijaya Santoso, Country Head, WPP’s Data Alliance Indonesia. “I am committed to building upon this vision by bringing collaboration across all WPP groups and partners.”

  2. WPP’s Data Alliance Expands With Africa Launch

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    Data Alliance’s new presence in Africa is aligned to WPP’s strategic vision of helping clients better leverage data in fast growing markets. Based in Cape Town, the operation will bring expertise from WPP’s global network to Sub-Saharan Africa to harness unique data sets and mobile opportunities. The focus is to accelerate development and enhancement of data-driven solutions, plus activate a mobile-first data strategy.

    Local WPP companies Ogilvy, Smollan, Acceleration, Barrows, Wunderman’s Aqua and TMARC came together as sponsoring members to help bring Data Alliance to the region. Together, these companies will work closely on projects to enhance the usage of data across WPP solutions, in turn increasing speed, cross-fertilization and decreasing costs.

    This launch is part of a campaign in WPP for “data horizontality” – the ability to better leverage WPP’s people, data and technology across the globe.  This model works particularly well in the United States and United Kingdom where Data Alliance is supported by Kantar, GroupM, WPP Digital, Wunderman, KBM Group, JWT, Cohn & Wolfe and Geometry Global. To date, Data Alliance has had success in helping WPP companies better access and leverage data in ways that are more organized, efficient, effective and drive value for clients.

    “We are thrilled to help bring Data Alliance to Africa,” said Ben Evans, Managing Director Digital Portfolio of Ogilvy. “How we use data more effectively across marketing communications is becoming an increasingly critical part of the conversation with our clients – both in South Africa and across the rest of the continent.  We see Data Alliance as a powerful way to help us win competitive advantage for all our clients across a very broad range of data requirements.”

    “We look at Africa as a region in which we can do some very modern and progressive things with data, in particular with mobile data,” said Devon Tighe, Managing Director of Data Alliance Africa. “The launch of the Cape Town office is in response to client demand to grow data-driven capabilities in Sub-Saharan Africa. We know that by bringing together a strategic group of companies in Africa, we can help WPP’s agencies better serve clients through data connections that drive smarter decision making.”

    Devon Tighe, previously vice president of strategy and operations for Data Alliance, heads the new office as Managing Director. She brings more than 10 years of experience in the colliding worlds of media and analytics to the role. Prior to joining Data Alliance, Devon was a research director at The New York Times where she focused on business strategy and customer analytics. Before heading to the Times, Devon spent six years in research and product development at Dynamic Logic, now part of Millward Brown Digital, a company within WPP’s Kantar unit.

    In Africa, WPP companies (including associates) generate revenues of approximately US$650 million and employ over 28,000 people.