POV: See the Application of Big Data to the Future of Marketing
John Bell, Global Managing Director for Social@Ogilvy talks big data and the future of marketing
He points out that new methods of crunching ‘Vast Data Sources’ to reveal meaning will give us the ability to understand our customers and prospects as individuals. Then if we can figure out how to deliver individually relevant content and service to 50 million customers, let’s say, on a daily or on-demand basis, we will have arrived at that nirvana of brand/customer relationship. Read more here.