The Pivot to Passive

The waning hold of consumer control and the shift from screens to sensors

By: J. Walker Smith

The Pivot to Passive is the future of consumer digital technology, and with it will come a consumer marketplace more like the one that existed before the internet than after. This is not because of any attenuation of technology, but because the inexorable advance of digital technology is returning the balance of power, influence and control to marketers.

J. Walker Smith explains…

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