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5 Reasons why Big Data will crush Big Research

Peter Daboll, CEO of Ace Metrix, describes the difference between big data and big research. He notes the complexity in the space, but outlines five ways big data wins over research. Ace Metrix, in which WPP has a stake, has played a significant role in providing value to WPP clients with its approach to measuring the creative effectiveness of in-market television and video advertising.

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Events

NYC Date Night Connects WPPers

On Wednesday nearly 100 data savvy people from across WPP came together to learn about cool new things happening with data and to connect with each other at The Data Alliance’s first Data DateNight

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Are We Headed for a Mobile “Big Bang”?

We might be headed for a mobile technology “Big Bang”. Our technology-packed mobile computers could soon reach critical mass, exploding into multiple personal and non-personal devices and transform our understanding of the word mobile….device to data.

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