News By: WPP's Data Alliance

WPP’s Data Alliance and Crossix Solutions Announce First-of-its-Kind U.S. Partnership

WPP’s Data Alliance and Crossix Solutions announced a U.S. partnership by which WPP operating companies can leverage the best-in-class suite of rich healthcare data and analytics solutions from Crossix for audience segmentation and insights, creative and media planning, campaign measurement and cross-channel optimization. Driven by a shared commitment to innovation and the ability to leverage their […]

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News By: WPP's Data Alliance

WPP’s Data Alliance Appoints New CEO

WPP’s Data Alliance, a unit that supports the Group’s data business by enhancing access to data and forging internal and external partnerships, has announced Anas Ghazi as the new Chief Executive Officer. Previously, Ghazi held the role of Managing Director of Global Partnerships for WPP’s Data Alliance, where he was responsible for partnership strategy inclusive […]

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News By: WPP's Data Alliance

WPP’s Data Alliance and P:Cubed Announce Data Partnership in South Africa

WPP’s Data Alliance, the unit that supports “data horizontality” across WPP by increasing data access and empowering data-driven solutions, announced a partnership that equips WPP operating companies with consumer profile data from P:Cubed, a leading South African marketing services provider. Procured by WPP’s Data Alliance, the partnership will provide value to WPP companies in the region […]

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News By: WPP's Data Alliance

WPP’s Data Alliance and Spotify announce global data partnership

NEW YORK – November 15, 2016 – WPP’s Data Alliance and Spotify today announced a global partnership for collaboration in data, insights, creative, technology, innovation, programmatic solutions, and new growth markets. WPP now has unique listening preferences and behaviors of Spotify’s 100 million users in 60 countries. The multi-year deal provides differentiating value to WPP […]

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News By: The Data Alliance

WPP’s Data Alliance Expands Into Indonesia

Jakarta, Indonesia – March 15th, 2016 – WPP’s Data Alliance is expanding into Indonesia to meet growing demand from local agencies and clients to leverage data, with a focus on social, e-commerce and mobile. Driven in part by the purchasing power of its 240 million residents, Indonesia is a Southeast Asian growth market that has attracted […]

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News By: Char Allegra

WPP’s Data Alliance Expands With India Launch

MUMBAI, India – October 7, 2015 – Data Alliance’s launch in India is aligned to WPP’s strategic vision of helping clients better leverage data in growth markets. The Mumbai based operation will draw upon expertise from WPP’s global network to India to harness unique data sets. The focus is to accelerate development and enhancement of […]

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WPP’s Data Alliance Expands With Africa Launch

Data Alliance’s new presence in Africa is aligned to WPP’s strategic vision of helping clients better leverage data in fast growing markets. Based in Cape Town, the operation will bring expertise from WPP’s global network to Sub-Saharan Africa to harness unique data sets and mobile opportunities.

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