News By: WPP's Data Alliance

WPP’s Data Alliance and Spotify announce global data partnership

NEW YORK – November 15, 2016 – WPP’s Data Alliance and Spotify today announced a global partnership for collaboration in data, insights, creative, technology, innovation, programmatic solutions, and new growth markets. WPP now has unique listening preferences and behaviors of Spotify’s 100 million users in 60 countries. The multi-year deal provides differentiating value to WPP […]

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News By: The Data Alliance

WPP’s Data Alliance Expands Into Indonesia

Jakarta, Indonesia – March 15th, 2016 – WPP’s Data Alliance is expanding into Indonesia to meet growing demand from local agencies and clients to leverage data, with a focus on social, e-commerce and mobile. Driven in part by the purchasing power of its 240 million residents, Indonesia is a Southeast Asian growth market that has attracted […]

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News By: Char Allegra

WPP’s Data Alliance Expands With India Launch

MUMBAI, India – October 7, 2015 – Data Alliance’s launch in India is aligned to WPP’s strategic vision of helping clients better leverage data in growth markets. The Mumbai based operation will draw upon expertise from WPP’s global network to India to harness unique data sets. The focus is to accelerate development and enhancement of […]

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WPP’s Data Alliance Expands With Africa Launch

Data Alliance’s new presence in Africa is aligned to WPP’s strategic vision of helping clients better leverage data in fast growing markets. Based in Cape Town, the operation will bring expertise from WPP’s global network to Sub-Saharan Africa to harness unique data sets and mobile opportunities.

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