Data horizontality means ensuring we are working together to build a network of connected people, technology and data to power smarter data-driven marketing for the benefit of all WPP clients.
How do we support data horizontality? Well, it is not by actually digging into data or selling solutions because we’re not another operating company.
We are a service – a horizontal team supporting the Group – that helps WPP access and leverage data. We do this through data partnerships and data advisory services.