You are expected to lead data conversations. We help you tell the story.
You are expected to do more with data. We help you access and leverage it.
You have to deliver. We introduce you to data partners who can too.
You are data savvy. The WPP Data Community is too – join us.
You have data. Let us help connect it to WPP.

Our Mission: Data Horizontality

We help WPP access and leverage data.

What We Believe

Data powers smarter marketing and delivers more value for WPP clients.

From The Blog

Insights, news, views and thought leadership.

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Thought Leadership Coffee, Data and Female Leadership – the Indonesian Style For two days in mid-April, advertising and marketing leaders from both client and agency sides gathered in Yogyakarta, Indonesia for WPP’s annual Stream Unconference. Aside from heavenly Balinese coffee and zen-ful morning yoga, Stream Indonesia 2018 was full of thought-provoking conversations about the future of our trade and our ever-evolving roles to make it better. […] Continue Reading
Thought Leadership GDPR & India: What It Means The EU’s General Data Protection Regulation (GDPR) will take effect on Friday, May 25, 2018, impacting all companies that handle personal data of individuals within EU. Continue Reading
Thought Leadership Data Management Platforms & Sports Marketing: A Ready Opportunity for the Taking in the Indian Market Imagine connecting a single sports fan to the number of games they have watched, digital content they consume, place where they reside, organization they work with, online and offline transactions, and any other behavior based on browsing habits—such as intent to purchase. The permutations to create consumer segments are endless, and this opportunity currently exists. […] Continue Reading