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Our Mission: Data Horizontality

We help WPP access and leverage data.

What We Believe

Data powers smarter marketing and delivers more value for WPP clients.

From The Blog

Insights, news, views and thought leadership.

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News WPP’s Data Alliance Expands With India Launch MUMBAI, India – October 7, 2015 – Data Alliance’s launch in India is aligned to WPP’s strategic vision of helping clients better leverage data in growth markets. The Mumbai based operation will draw upon expertise from WPP’s global network to India to harness unique data sets. The focus is to accelerate development and enhancement of […] Continue Reading
News WPP’s Data Alliance Inks Global Partnership with GlobalWebIndex Data Alliance and GlobalWebIndex are excited to announce a global partnership to streamline access to rich digital consumer data for all WPP companies. Continue Reading
News WPP’s Data Alliance Expands With Africa Launch Data Alliance’s new presence in Africa is aligned to WPP’s strategic vision of helping clients better leverage data in fast growing markets. Based in Cape Town, the operation will bring expertise from WPP’s global network to Sub-Saharan Africa to harness unique data sets and mobile opportunities. Continue Reading