You are expected to lead data conversations. We help you tell the story.
You are expected to do more with data. We help you access and leverage it.
You have to deliver. We introduce you to data partners who can too.
You are data savvy. The WPP Data Community is too – join us.
You have data. Let us help connect it to WPP.

Our Mission: Data Horizontality

We help WPP access and leverage data.

What We Believe

Data powers smarter marketing and delivers more value for WPP clients.

From The Blog

Insights, news, views and thought leadership.

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News WPP’s Data Alliance and Spotify announce global data partnership NEW YORK – November 15, 2016 – WPP’s Data Alliance and Spotify today announced a global partnership for collaboration in data, insights, creative, technology, innovation, programmatic solutions, and new growth markets. WPP now has unique listening preferences and behaviors of Spotify’s 100 million users in 60 countries. The multi-year deal provides differentiating value to WPP […] Continue Reading
News WPP’s Data Alliance Expands Into Indonesia Jakarta, Indonesia – March 15th, 2016 – WPP’s Data Alliance is expanding into Indonesia to meet growing demand from local agencies and clients to leverage data, with a focus on social, e-commerce and mobile. Driven in part by the purchasing power of its 240 million residents, Indonesia is a Southeast Asian growth market that has attracted […] Continue Reading
News WPP’s Data Alliance Expands With India Launch MUMBAI, India – October 7, 2015 – Data Alliance’s launch in India is aligned to WPP’s strategic vision of helping clients better leverage data in growth markets. The Mumbai based operation will draw upon expertise from WPP’s global network to India to harness unique data sets. The focus is to accelerate development and enhancement of […] Continue Reading