You are expected to lead data conversations. We help you tell the story.
You are expected to do more with data. We help you access and leverage it.
You have to deliver. We introduce you to data partners who can too.
You are data savvy. The WPP Data Community is too – join us.
You have data. Let us help connect it to WPP.

Our Mission: Data Horizontality

We help WPP access and leverage data.

What We Believe

Data powers smarter marketing and delivers more value for WPP clients.

From The Blog

Insights, news, views and thought leadership.

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View Mobility’s Next Wave Two forces drive the growth of technology: evolution and disruption. Continue Reading
View The Pivot to Passive The Pivot to Passive is the future of consumer digital technology, and with it will come a consumer marketplace more like the one that existed before the internet than after. Continue Reading
Events Data Date Night Wrap Up For the third time in a year, Data Alliance gathered WPPers across the network for Data Date Night. This quarter we talked about how data is changing the music industry, wearable tech, mobile, social benchmarking, digital trends and the CIO<>CMO dilemma. Continue Reading