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Our Mission: Data Horizontality

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Data powers smarter marketing and delivers more value for WPP clients.

From The Blog

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Thought Leadership Data Management Platforms & Sports Marketing: A Ready Opportunity for the Taking in the Indian Market Imagine connecting a single sports fan to the number of games they have watched, digital content they consume, place where they reside, organization they work with, online and offline transactions, and any other behavior based on browsing habits—such as intent to purchase. The permutations to create consumer segments are endless, and this opportunity currently exists. […] Continue Reading
News Kantar and Placed Partner to Connect Online and Offline Worlds for Advertisers Kantar, WPP’s data investment management division, and Placed, the leader in location-based attribution, today announced a partnership to integrate Kantar’s advertising and purchase data with Placed Attribution, the leader in measuring the offline impact of advertising. The partnership will integrate Kantar’s AdIntelligence data and Shopcom purchasing data into Placed Attribution. The combination of Placed’s best-in-class […] Continue Reading
News WPP’s Data Alliance and Crossix Solutions Announce First-of-its-Kind U.S. Partnership WPP’s Data Alliance and Crossix Solutions announced a U.S. partnership by which WPP operating companies can leverage the best-in-class suite of rich healthcare data and analytics solutions from Crossix for audience segmentation and insights, creative and media planning, campaign measurement and cross-channel optimization. Driven by a shared commitment to innovation and the ability to leverage their […] Continue Reading