You are expected to lead data conversations. We help you tell the story.
You are expected to do more with data. We help you access and leverage it.
You have to deliver. We introduce you to data partners who can too.
You are data savvy. The WPP Data Community is too – join us.
You have data. Let us help connect it to WPP.

Our Mission: Data Horizontality

We help WPP access and leverage data.

What We Believe

Data powers smarter marketing and delivers more value for WPP clients.

From The Blog

Insights, news, views and thought leadership.

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News WPP’s Data Alliance and Crossix Solutions Announce First-of-its-Kind U.S. Partnership WPP’s Data Alliance and Crossix Solutions announced a U.S. partnership by which WPP operating companies can leverage the best-in-class suite of rich healthcare data and analytics solutions from Crossix for audience segmentation and insights, creative and media planning, campaign measurement and cross-channel optimization. Driven by a shared commitment to innovation and the ability to leverage their […] Continue Reading
News WPP’s Data Alliance Appoints New CEO WPP’s Data Alliance, a unit that supports the Group’s data business by enhancing access to data and forging internal and external partnerships, has announced Anas Ghazi as the new Chief Executive Officer. Previously, Ghazi held the role of Managing Director of Global Partnerships for WPP’s Data Alliance, where he was responsible for partnership strategy inclusive […] Continue Reading
News WPP’s Data Alliance and P:Cubed Announce Data Partnership in South Africa WPP’s Data Alliance, the unit that supports “data horizontality” across WPP by increasing data access and empowering data-driven solutions, announced a partnership that equips WPP operating companies with consumer profile data from P:Cubed, a leading South African marketing services provider. Procured by WPP’s Data Alliance, the partnership will provide value to WPP companies in the region […] Continue Reading