You are expected to lead data conversations. We help you tell the story.
You are expected to do more with data. We help you access and leverage it.
You have to deliver. We introduce you to data partners who can too.
You are data savvy. The WPP Data Community is too – join us.
You have data. Let us help connect it to WPP.

Our Mission: Data Horizontality

We help WPP access and leverage data

What We Believe

Data powers smarter marketing and delivers more value for WPP clients.

From The Blog

Insights, news, views and thought leadership.

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Events Data Date Night Wrap Up For the third time in a year, Data Alliance gathered WPPers across the network for Data Date Night. This quarter we talked about how data is changing the music industry, wearable tech, mobile, social benchmarking, digital trends and the CIO<>CMO dilemma. Continue Reading
News The Data Alliance and Factual Strike Deal to Enhance WPP’s Mobile Marketing with Location Data Today we announced a global data partnership with Factual, a geo-location data company, enabling WPP operating companies to leverage data that maps more than 65 million businesses in 50 countries to specific locations. Continue Reading
Uncategorized Real-Time Data The Data Alliance curated list of real-time data sources and assets. Continue Reading